D-day is finally upon us and the controversy over who will reign supreme will soon be rectified!  Will it be Kanye?  Will King 50 stay on top?  It's hard to say.  The thing is, these two artists are quite different although they both come from the same school of music.  Well, to get the jist of what y'all thought about it, Universal Urban's Asphalt Regime hit the streets to find out what you really think about who's winning this showcase showdown.  Peep it out here.  

Once the smoke is clear from the biggest showdown in history, Houston's finest makes a move and takes centre stage to drop his sophomore album, Ultimate Victory.  Don't get it twisted people.  Did you forget Chamillionaire shot from underground sound right up to BET award winning, music record breaker, Grammy award winning global phenomenon?  This dude single handedly changed the mobile media game.  If he wasn't back then, he's definitely ridin' dirty (in a good way of course) now.  Watch out for Chamillionaire's album droppin on September 18th, 2007 everywhere you buy great music.

Ending off the summer with a bang, the 11th annual Toronto Urban Music Festival will be headlined by none other then SRC/Universal recording artist Pharoahe Monch. Coming off his critically acclaimed album entitled Desire, Pharoahe's been keeping busy rocking the bells with top hip hop acts like Wu-Tang Clan and Cypress Hill. So if your in Toronto on September 1st (Long Weekend) make your way down to the CNE bandshell and join the celebration. Come and rock with us to tunes like 'Simon Says', 'Desire' and 'When The Gun Draws'. The Toronto Urban Music Festival is a yearly event not to be missed! Also joining Pharoahe in Toronto will be various sounds from Rochester, Cali, Ayah and Sick Sound Syndrome among others. Remember, this all goes down on Saturday September 1st 2007, and is free with general admission to the CNE grounds. For more info check out tumf.net

Pharoahe Monch-Desire in stores now

Houston's finest is back on deck!  From backpacks to Cadillac's for real! From the dirty dirty's underground scene to the status of BET award winning, music luminary, Grammy award winning global phenomenon. Mark your calendars people, September 18th is the day! Fresh off a stunning debut album The Sound Of Revenge, Chamillionaire is back in full force with his sophomore effort Ultimate Victory. You probably don't know this but Chamillionaire's multi-platinum plus debut, The Sound Of Revenge, has been revered as one of hip hop's most popular albums. He single handedly transformed the digital landscape with the sales of 'Ridin'' as a ringtone. That being said, his follow up is sure to be just as crazy. Ultimate Victory enlists the talents of heavyweights like L'il Wayne, Pimp C, Busta Rhymes, Kelis and the legendary Slick Rick combined with beats from The Runners, Play 'N' Skillz and the Beat Bullies. The Ultimate Victory is poised to be just that...Ultimately Victorious!

Celebrating its 40th year, the annual Caribana festivities will be taking place in Toronto from August 3rd - 6th! With that said, keep your eyes open for the Universal Urban Asphalt Regime as they hit the streets heavy promoting all of our upcoming releases including 50 Cent, Kanye West, Eve and Swizz Beats among others! From wrapped vehicles, mixtape samplers to the hottest promo swag around, the Asphalt Regime will be in full effect making sure ya'll get hit off proper! This year's slogan is "We Got This", and believe us... you'll be seeing these 3 words everywhere you go this weekend! As well, don't forget to check us out at some of the hottest parties happening after the parade including the "Monsters" event hosted by producer/ artist extraordinaire Swizz Beats on Saturday August 4th at The Docks (11 Polson St.), the "Best Of All Worlds Def Jam Celebrity Party" hosted by BET's Big Tigger also happening on the same night, the Imagine Caribana Music Festival featuring Def Jam recording artist Ne-Yo happening at The Molson Amphitheatre (Sunday August 5th) as well as the "Do You" event at Escape Nightclub (22 Duncan St.) hosted by the R&B sensation himself later that evening! So get ready people, cause' the weekend is almost here and Universal Urban will be doing what they do best to jump off the festivities! WE GOT THIS!!!

Songwriter, arranger, producer and vocalist. Is there anything that Ne-Yo can't do? Already three singles deep into the release of his latest album Because Of You (in stores now), Ne-Yo continues to rise. His latest single 'Can We Chill' (of which he co-produced) is already being added into rotation everywhere! Although he has quite a busy schedule, he always has time to come out and spend time with the fans that made him who he is today! That being said, he's coming to Toronto people! Caribana weekend. On Sunday August 5th, 2007 he'll be performing at Toronto's Molson Amphitheatre for the Caribana Imagine Music Festival alongside Destra and Sean Paul. But, if you miss that, no worries, cause he'll also be in the house at Escape Nightclub on 22 Duncan Street rockin' the party alongside heavyweights Cipha Sounds (NYC), Mick Boogie (OH), Future & Flash Gordon (TO) and hosted by T-Wrecks (TO). So keep your ears open and your eyes on the street cause Ne-Yo is definitely a force to be reckoned with.